Good & Proper ™ was born from the desire to feel our best and look our best — so that we can be our best. We believe that the glow starts from within.
That’s why each of our hand-blended, plant-based hair oils is paired with an accompanying Manetra™ to repeat during a wellness-centric beauty routine that enlightens the whole person. This is luxury: caring for both your external and internal selves, enlivened by distinct scents and soothing moments of meditation. Taking small moments of care every day has been proven to enhance our sense of calm and enlightenment, and empower us to connect with the present and each other.
Good & Proper™ is a story about the self. Owning yourself. Celebrating yourself. Being yourself. Because self-care isn’t selfish.
Let’s be Good & Proper™ together.










